"God Made A Farmer" Assessment

1. As I watch and listen to this video, I feel and made to believe that farmers are in a category of their own. That no one truly knows how a farmer life is unless that individual is a farmer. There is a sense of pride for one being a farmer. The ethics are found in truth and hard work is what being a farmer is all about, with the sense of religion. The narrator gives this sense of foundation of old fashion values and a profound sense of how America came about and how it evolved.

2. The central route of the message is religion, hard work and perseverance. Just with the religious references, and how much the farmer goes through a daily basis physically, mentally and emotionally. I think of the saying, "God is in the details," as the narrator talks about being a farmer.

   The peripheral route in this message is just the conviction of the Paul Harvey. The description of the daily grind that goes hand in hand with the photos being shared. Honestly, it made me think of how I would handle being a farmer as America as it was developing.

3. The pathos that is created in the message starts with Paul Harvey's voice. It has a sense of a grandfather telling a story and you always listen to grandpa when he tells stories. There is a sense of being dependent as well when describing farmers. The pictures with narrator makes it that much more powerful.

    The logos is created throughout the history of farmers. I believe the average person throughout the United States has an understanding of the hard work farmers. So when the message is being told by Harvey and the slide show is passing we feel we have a sense of what they went through. A picture says a thousand words.

   The ethos is just the lifestyle of the farmer. Some of the pictures showed the rough hands that will never be clean or scar free. The eyes of a tired individual working all day.

4. The episitemic perspective is focused on the lifestyle of the farmer. His daily grind, his perspective and attitudes everyday. Focusing on hard work, family and religion everyday as well.

5. The narrative perspective creates the moment I believe. It creates the picture in itself and backs the slideshow. The slideshow is powerful but the narrator makes it that much more powerful. It creates a dependent individual who wakes up everyday because there was a point and time when the economy depended on farmers, at least to my knowledge.

6. As I've watched this commercial I think parable I think of is the Triumphant Individual. As the farmer is the epitome of hard work and perseverance. Things might not go as planned, that goes for the farm, family or themselves  but they fight through it knowing there is a greater purpose. Farmers are very soft spoken but very hard working.

7. The objectives that can be taken from Marwell & Schmitt's Taxonomy of 16 influence tactics are a few things. Positive expertise, I feel Paul Harvey's voice establishes credibility and authority throughout the video. Moral appeal applies with the standards of farmers, God, family and everything else after that. I think it also portrays integrity, honestly and other high ethical values.  Positive self-feeling with the example at the end with the truck. Like if you wanna feel like a farmer does then buy a dodge truck. Positive Esteem of Others is another one with the sense of people who watched the video probably even thought of farmers more highly with the speech in the background.

8. Needs: I believe the needs was the reassurance of worth when speaking about this commercial. It showed the value and need of farmers and how essential they are.
    Emotions: Pride is the emotion that is driven through this video. Like this is what we work hard for. And it is displayed very strongly throughout the commercial.
    Attitudes: The attitude is that farmers are a part from everyone else. That this is the ultimate calling in someone's life is to be a farmer. Because farmer's take care of everyone else and knows what they have to do to be content with themselves.
    Consistency: That every farmer is religious and that every farmer has a lot on their plate. That they have very controlled emotion because they have so much to deal with.

9. Understanding the needs premise, I believe that sense of roots is best related. As I watch this commercial I get a sense of patriotism and the humble beginnings of the country we have the privilege we live in today.

10. The attitudes I felt were being felt was the importance of history, family and religion. Again the pictures really helped install the attitude of family, the speech with religion and the history of the voice of Paul Harvey. This is something we are working towards and where this great country came from.