I believe his vivid image of young boys losing limbs help create that emotional appeal. And talking about the amputated soul is worse because you can't recover from that. So that itself people understand he has personally experienced that.
As he is persuading the audience the value of challenge was being used. Because it portrays the uphill battle and how the odds were against him and now they are against Charlie. So that helps with the connection.
Reich's parables that could be applied here is the Triumphant Individual. Because Charlie could've easily found the easy way out but he chose to challenge and face the consequences. And with Frank's help there is a greater chance of him overcoming the challenges.
Frank was speaking from an authority perspective. As he kept talking to the committee and even kept asking, "Who are you talking to." For him his credibility and facts allowed him to speak the way he did.
1. Volume is one way he help used paralinguistics, the change of tone and pitch helped keep the attention of the audience. He still remained bold at some points, but when needed he had a sincere voice, more when pleading for Charlie. So it helped them realize he is important that he has emotion himself.
2. Next would be the symbolism and analogies. As he Frank called them boys and kept going back and forth with the young boys he was referring to that lost limbs. In a sense he was telling the committee this is a critical decision. Not only today but will set the tone for the rest of his life.
3. And last of it was his tempo of the speech. He was very precise and kept it well maintained as he was speaking boldly to the committee.
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